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Wix: The cloud web creation platform that is sweeping in 2024

Creating websites can seem like a complex and expensive process for those who do not have advanced technical knowledge. However, thanks to the emergence of web building platforms like Wix , this process has been greatly simplified. Wix has proven to be an essential tool for any brand or business looking to have an online presence. In this article, we will take an in-depth look at the features, functionalities, and benefits that Wix offers.

What is Wix?

Wix is a cloud-based web creation platform that gives users the ability to create professional websites quickly and easily. Since its launch in 2006, Wix has evolved into one of the world's leading web design platforms, with over 88 million registered users.

Wix Features

The characteristics that define Wix and that distinguish it from other web creation platforms are:

cloud platform

Wix is a cloud service, which is accessed through a browser. This allows users to use the platform at any time of the day and from any device, be it a computer, mobile phone or tablet.


Wix allows you to develop different types of websites, from a corporate website to a professional online store.

Simple and intuitive editor

Wix has a simple and intuitive editor that allows you to create the different parts of a website using the “drag and drop” system, so it is not necessary to write code.

Accommodation included

By registering with Wix, users get storage space to host the website to be developed.

Advantages of using Wix

Easy to use

The main advantage of Wix is that you only need to register to start creating the website. Its drag-and-drop system and simple, intuitive interface make the learning curve very easy.


Wix sites are not hosted on a single server to depend on. It has backup servers all over the world. Additionally, Wix offers SSL encryption certificates even with its free version.

Image galleries

With Wix services you have access to a large number of image galleries where you can find photos and images to include on the website without incurring copyright or copyright problems.

800+ templates

Wix offers its users and clients more than 800 templates to choose from to give the website a professional look. These templates are designed responsive so they adapt perfectly to the characteristics of mobile devices.

Disadvantages of using Wix

Cannot migrate

Wix pages cannot be migrated to other systems or other hostings.

Wix Ads

The free version of Wix displays ads within the website that can only be disabled by paying a subscription.

How to use Wix?

Creating a website with Wix is a fairly simple and straightforward process. Below is a step-by-step guide:

  1. Plan your website idea and register on Wix : The first thing you should do before starting is to be very clear about what type of site you want to create and for what purpose.

  2. Choose a template : Wix offers a large catalog of templates that you can work on to give your website a much more professional design.

  3. Design the structure of your website (page creation) : Once you are clear about the structure and have created all the pages you need, you must think about what design you want.

  4. Choose your domain name : Within the free version, Wix already offers you a domain for your website that is built from the email you used to register.

  5. Design and edit your website (fonts, colors, texts, images and backgrounds) : Once you have everything ready, and before publishing your website, it is very important that you make sure that your page is optimized at the SEO level so that people They can find you in search engines.

  6. Add apps and functionalities : If you access the Apps section of your control panel, you will be able to access the “App market”. There you will find countless applications and functionalities that you can add to your website to maximize your results.

  7. Optimize the SEO of your website : Once you have everything ready, and before publishing your website, it is very important that you make sure that your page is optimized at the SEO level.

Wix is a free, very simple and powerful web creation platform. For small projects and people who want to start an online business without complications, it is a great choice. However, for slightly more ambitious and professional projects, other alternatives may be necessary due to the limitations of Wix.


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